ORGANIC SEARCH ENGINE OPTIMIZATION (SEO)
Organic search engine optimization (Organic SEO) is the same as search engine optimization. It refers to the methods used to obtain a high placement (or ranking) on a search engine results page in the unpaid section. The placement of the website is determined by an algorithm created by the top search engines (Google, Bing, Yahoo). There are many ways to obtain a website’s high rank, some of the methods implemented can be to boost keywords, backlinking and writing high-quality content. Growing a website organically basically means that the website’s ranking will grow, expand and adapt over time in response to readership and popularity.
What is the difference between Organic SEO and PPC?
The main difference between Organic SEO and Pay Per Click (PPC) is that PPC should deliver a guaranteed ROI (return on investment) instantly, however, you can not guarantee ROI from Organic SEO and it usually takes a time to build a high ranking website.
If you need instant results, we recommend getting our Pay Per Click plan while at the same time strategically building your website’s ranking organically which will provide long term benefits of being placed at the top of the unpaid section on the first page of the search engine results for your keyword (s).
It is not a question or a debate of, should I do Organic SEO or pay per click? We believe they both should be used in conjunction with each other. They are both equally important especially if you need results TODAY!
Think of Organic SEO as free advertising once your rankings are achieved. Sure, it will take money and time to achieve those rankings and monthly maintenance to maintain those rankings but you won’t be paying for each click. With pay per click, you will be paying each and every time someone clicks on your ad.
What is the benefit of using both Organic SEO and PPC? Some keywords can be extremely difficult to rank for depending on the other companies/competitors targeting those same keywords. Therefore, you can buy ads (PPC) for those keywords while achieving organic rankings for others.
We always advise our clients to utilize both. After all, that is what your competition is doing right now. Businesses that are serious about increasing their bottom line and staying ahead of the pack know that this is what it takes to guarantee a significant profit share in their industry. Social Media Marketing can also significantly provide exposure and traffic to a business’ product or service. We have an arsenal of tools to get your offer in front of your prospects.
In addition, there are manageable ways to do both Organic SEO and PPC that doesn’t break the bank, we help many businesses reach their goals by keeping them in front of their customers every month.