WHAT IS CONTENT MARKETING
Content marketing is a marketing technique that involves a strategic approach focused on creating relevant and interesting information utilizing various media outlets that distribute valuable, relevant, and consistent content that will attract and retain a clearly-defined audience. In other words, it is a form of lead generation. In turn, it ultimately drives profitable customer action because the information leads the customer to take action in some form or fashion.
The type of content you share contains information related to what you are selling. So for instance, you’re educating people so that they know, like, and trust you enough to do business with you.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
Our CONTENT MARKETING department uses various platforms to get your product or service out to your customers including blogs, podcasts, video, and social media sites as a vehicle.
Professional writers who create the content (aka copy) are called COPYWRITERS. Copywriters write magnetic headlines in articles, newsletters, press releases, persuasive landing pages, and conversion-driven emails and so much more.
Professional copywriters know how to harness the power of the pen to create persuasive and engaging copy. The best copywriters utilize proven copywriting techniques to create your online content, and with you’ll find that your readers will:
- Subscribe to get more of your content (newsletters, podcasts, videos, promotional products)
- Share it with others
- Call you to get more information
- Email you to get more information
- Buy your product or service
Repeat this many times over and you’ll have a loyal audience for your online and offline business.
DIGITAL PROFITS UP has content writing packages that offer well-created articles that can be used for any occasion as they are methodologically researched and carefully written by our experienced writers and editors. We also do video in some of our other packages as well. Contact us to get more information. We’d love to help you make a statement and get more customers.